Discover the results of a study carried out by Ipsos for Viparis on the efficiency of the exhibition "medium"
Discover the results of a study carried out by Ipsos for Viparis on the efficiency of the exhibition "medium"*
In a troubled economic situation where the question can reasonably be raised as to whether companies will continue to invest in communications, Viparis has commissioned Ipsos to conduct a survey among more than 300 companies on how they rate the strong points of the exhibition medium compared to other media, and whether they intend to renew their participation in the shows where they usually exhibit.
For more information on this survey please do not hesitate to contact us
*Survey conducted in June 2009 by Ipsos Media CT among 301 companies using the quota sampling method.